GTM-GEAR

Dataform can help you organize your GA4 BigQuery data pipelines, apply best engineering practices and add some JavaScript beauty to your SQL code base. In this post we will init GCP Datoform Workspace and create a simple Workflow for exporting GA4 page views. [Read More]

In the post I give step-by-step instructions on how to use a custom template which helps you to generate _gl parameters for GA4 cross domain set up. [Read More]

GA4 sessions are full of mysteries to me, that’s why I made dozens of tests to try to understand the logic. There are still a lot of black holes, but I’ve got some interesting findings. In this post I describe the experiments and share the results. [Read More]

Tips and tricks for the GTM Templates testing, I’ll show code samples for most often used GTM API: dataLayer, Cookies, Consent, SHA256, localStorage and even Firestore. [Read More]

GtmCleaner Tool is a free way to clean your container naming and to apply GTM best practices. [Read More]

The second part of the tutorial. Firestore and Server-Side GTM integration. Firestore Server Client and Firestore Server Tag set up. [Read More]

Create any conversion or audience based on user history, with a little help of Server-Side GTM and Google Firestore. Set up Firestore Web Tag and two test conversions - more than 3 purchases and the previous purchase was made more than a month ago. [Read More]

Can we blindly trust «Built-In Consent Checks»? Do they guarantee a tag is following GDPR or other regulations? How can we add «Built-In Consent Checks» for our Templates? [Read More]

In this post I'll show an example how to mock sendHttpRequest and return Promise with fake data and fake status. [Read More]

In this post I'll show how to make a few API calls using Server GTM Promise API after that generate new event by runContainer API. And at the end pass changed params to Google Ads Remarketing. Viva la Server GTM! [Read More]