Firestore and GTM. Create any conversion or audience based on user history. Part 2
The second part of the tutorial. Firestore and Server-Side GTM integration. Firestore Server Client and Firestore Server Tag set up.
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Firestore and GTM. Create any conversion or audience based on user history. Part 1
Create any conversion or audience based on user history, with a little help of Server-Side GTM and Google Firestore. Set up Firestore Web Tag and two test conversions - more than 3 purchases and the previous purchase was made more than a month ago.
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Firestore Web Tag
The Firestore Web Tag template allows you to create a list of the rules on how to change the user property.
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Firestore Server Tag
Firestore Server Tag gets rules from event generated by Firestore Server Client, use Firestore.runTransaction GTM API to read and update user state from Firestore.
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Firestore Server Client
The Firestore Server Client template receives requests from Firestore Web Tag
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