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Dataform setup and gentle intro based on GA4 BigQuery events

Dataform setup and gentle intro based on GA4 BigQuery events
Dataform can help you organize your GA4 BigQuery data pipelines, apply best engineering practices and add some JavaScript beauty to your SQL code base. In this post we will init GCP Datoform Workspace and create a simple Workflow for exporting GA4 page views. [Read More]
ga4  bigquery  dataform 

GA4 cross-domain for JavaScript redirects

GA4 cross-domain for JavaScript redirects
In the post I give step-by-step instructions on how to use a custom template which helps you to generate _gl parameters for GA4 cross domain set up. [Read More]
ga4  gtm-templates  cross-domain 

GA4 sessions magick. Which hit makes a session source / medium?

GA4 sessions magick. Which hit makes a session source / medium?
GA4 sessions are full of mysteries to me, that’s why I made dozens of tests to try to understand the logic. There are still a lot of black holes, but I’ve got some interesting findings. In this post I describe the experiments and share the results. [Read More]
ga4  ga4-sessions  source-medium  ga4-attribution 

Artem Korneev  • © 2022  •  GTM-GEAR

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