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Firestore and GTM. Create any conversion or audience based on user history. Part 2

Firestore and GTM. Create any conversion or audience based on user history. Part 2
The second part of the tutorial. Firestore and Server-Side GTM integration. Firestore Server Client and Firestore Server Tag set up. [Read More]
gtm-templates  firestore 

Firestore and GTM. Create any conversion or audience based on user history. Part 1

Firestore and GTM. Create any conversion or audience based on user history. Part 1
Create any conversion or audience based on user history, with a little help of Server-Side GTM and Google Firestore. Set up Firestore Web Tag and two test conversions - more than 3 purchases and the previous purchase was made more than a month ago. [Read More]
gtm-templates  firestore 

GTM Consent Settings. «Built-In Consent Checks» what do they really check?

GTM Consent Settings. «Built-In Consent Checks» what do they really check?
Can we blindly trust «Built-In Consent Checks»? Do they guarantee a tag is following GDPR or other regulations? How can we add «Built-In Consent Checks» for our Templates? [Read More]
gtm-consent-settings  built-in-consent-checks  consent 

Server GTM Promise API. How to test?

Server GTM Promise API. How to test?
In this post I'll show an example how to mock sendHttpRequest and return Promise with fake data and fake status. [Read More]
serer-gtm  gtm-templates  promise-api  test-api 

Server GTM Promise API. How to get / set user state and pass it to Google Ads Remarketing

Server GTM Promise API. How to get / set user state and pass it to Google Ads Remarketing
In this post I'll show how to make a few API calls using Server GTM Promise API after that generate new event by runContainer API. And at the end pass changed params to Google Ads Remarketing. Viva la Server GTM! [Read More]
serer-gtm  gtm-templates  promise-api 
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(Last modified on June 9, 2025)

Artem Korneev  • © 2025  •  GTM-GEAR

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